AMBASSADOR HUB
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What is it?
A hub for ambassadors to stay in contact with brands and be fully involved in the program.
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Task
Redesign and create new experiences for users to be fully involved in the ambassador program.
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Role
Product Designer
CONTEXT
Product advertising and marketing are done by ambassadors and influencers in today's world. Most people trust these influencers, making ambassador marketing one of the most effective ways to reach customers today.
PROBLEM
The current ambassador hub does not have enough features to support a full ambassador program. Users are required to complete most tasks manually, which is taking too much time and slowing down their process. This is also a barrier to recruiting additional ambassadors to the program, who work with competitors with easier-to-use user interfaces.
Users need the ambassador hub to be expanded so it can fulfill their needs. This includes involvement with campaigns, concerts, orders, and multiple chat groups.
SOLUTION
To optimize the user experience, I designed multiple pages for the existing hub:
- Orders
- Campaigns
- Video Streams
- Messages
Additionally, I updated the full experience to be more seamless, with updated emails and a consistent design system.
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MY PROCESS
Research, create task flow, user personas and stories
1. EMPATHIZE
Sketch & create wireframe
2. IDEATE
Design prototypes
3. PROTOTYPE
Launch, user test, and analyze results
4. VALIDATE
1. EMPATHIZE
1. Met with stakeholders to learn pain points and design requirements.
2. Analyzed competitors to understand the user experience that ambassadors are familiar with.
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Grin
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BrandChamp
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Ambassador
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Brand Ambassador
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Social Seeder
User Flow
Sitemap
User persona
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2. IDEATE
After better understanding the pain points and perspectives of the client, I started brainstorming with my team. We came up with many ideas and sketched out all the necessary pages for this Ambassador Hub.
Sketches
Wireframes
3. PROTOTYPE
I designed all screens and prototypes in Figma and tested them with our clients. This helped us understand if we had satisfied the needs of the client and the user.
Campaigns
Ambassadors are first to see the campaigns that the brand has to offer, and be part of their campaigns by opting in.
Messages
Ambassadors can directly message the brand or chat with all the other ambassadors in different group chats.
Orders
Ambassadors are given the choice to make free orders from a private link that the brands send out to them.
Video Stream
Ambassadors have the ability to watch live concerts in the hub.
Emails
Any updates to the ambassador are sent via email.
4. VALIDATE
Test
I guided my team and clients through various scenarios to ensure the designs were free from bugs and ready for production.
Launch
The launch of this hub was rolled out over several phases. We launched each page separately.
Analyze
After each launch, we set up a meeting to analyze our process and discuss opportunities to improve for our next launch. The key to a successful product is to continually improve upon it. I loved working on this project and creating a simple tool for our users.
CONCLUSION
My Impact:
Through my design contributions to the ambassador hub for influencers and brands, we observed a 50% increase in engagement, a 50% rise in client-influencer collaborations, and a 15% improvement in overall client satisfaction, amplifying the platform's effectiveness and success metrics.
What I learned:
One of the most valuable takeaways from this project was ensuring better handoff specs to engineers. There were design inconsistencies when I was testing the development environment, in which I had to take extra time creating more instructions for the developers. This experience reinforced the importance of consistently delivering pixel-perfect designs and comprehensive specifications, ensuring a seamless translation from design to development for optimal outcomes.
Extra features I added:
I innovated by introducing a feature enabling ambassadors to seamlessly share photos and videos with brands. Additionally, I collaborated with the brand's team, enhancing their integration capabilities with other systems and expanding their Settings functionality for increased flexibility and efficiency.